Type of Work: Visual Identity
Client: Royal College of Art (London, UK)
Collaborators: George Dutton & Philip Veech
In order to create a cross-RCA identity, a series of short workshops were scheduled throughout the College, where students could draw and interpret the glyphs of ‘twos’ and ‘zeros’ by using a modular toolkit stencil. Workshops would inform the final outcome of the identity, generating an extensive archive of student submissions.
The toolkit contained a series of modular shaped stencils which created the framework for the students to work within. This allowed for a series of outcomes that carry a visual language and maintain consistency in identity whilst showcasing variation and individuality across departments and students.