Type of Work: Visual Identity & Website Design

Client: Royal College of Art (London, UK)

Collaborators: George Dutton & Philip Veech

The modular components used for the visual identity ensured that it was responsive to various digital applications and screen ratios. It also allowed us to bring motion into the design, to reflect upon the online platform’s ‘liveness’ and to create an identity that is inherently digital. The motion helped further define and distinguish between the four glyph sets and therefore the schools, as each set adopted a unique direction.

The platform itself maintains aspects of the modularity initially used for the visual identity. We ensured that the students’ work remains the main focus of the platform, by carefully implementing the visual identity and making sure that the design is not overbearing.